Helping women entrepreneurs, managers and coaches to get unstuck.

Category: personal branding strategy

  • How to build your Personal Brand?

    How to build your Personal Brand?

    Personal Brand is what people say when you leave the room, but what can you do if you are changing the career path? How do you make others see you as a specialist in the business you pursue.

    Keep on reading or check the video on YouTube.

    https://youtu.be/Y2y9bcGYlvI

    Today I would like to tell you more about the change of the brand. I had been through it and I know it is not an easy part to move from one career to another. Maybe you already had this moment in your life when you think “I will no longer do the 9-5 job, I will impact people on another level, I have so many ideas, I will become an entrepreneur”.

    But people still start calling you on your old job. You are a finance girl, you are that corporate assistant, you are that secretary, you name the job.

    Nobody sees you for your new job. The power of the brand you created in past years is strongly embedded when people see you and hear your name. Then you say, but I am a yoga teacher, health practitioner, business coach, fitness coach, again you name it. How to make it sound well in other people’s head?

    What is your Personal Brand?

    First of all, write down exactly what is your new personal brand about and what would you like to achieve. Write as much as you can. Write as detailed as you can. Start sentences with I can, I do and I am.

    Why? you should know

    Second of all, find your “why.” Why is it that you moved to a new job? Is it to be aligned with your values, to help people, to change the world or to help the environment? You need to have the exact why defined so that when people wake you up in the middle of the night, you will know exactly what to say.

    Become a Story

    Third of all, you need to have a story. It should be something you will tell people to engage with them or something they can relate to and feel your pain of work in the corporate job 9-5. Something they will use to get to know you.

    The Brand needs a VOICE

    The fourth tip is that, (I am not even sure it is ok to say like this) you need to give your new brand a voice. Make it speak for itself both offline and online. Simply talk about it. Share what you do online in the form of pictures, articles and videos (yes videos are a hit lately). Share it offline also at each networking event or party you go to. If you are at the airport and start talking to a stranger, also waiting for the flight, tell him/ her what you do and the struggle you fix. You never know, maybe he/she is your potential customer.

    I can, of course, help you with all that. Working on your Personal and Company Brand is a part of the 90DAYS COACHING PROGRAM.

    Want to know more about it?

    Schedule a free discovery call

    You are one click away from having a call with me.

  • Create powerful photo for your brand.

    Create powerful photo for your brand.

    PERSONAL BRAND AWARENSS

    People who already have a set personal brand are aware of the power of a good picture. People read you when they see you. I am still a beginner on that and, most of the time, I create my own photos. Whenever I feel like it and have something to share, then a selfie on my mobile is definitely my preference. It is a great choice to share this one particular moment that I am in, and the feeling of happiness, success, or pride (or any other emotion) that is painted on my face.

    “You want to look professional, take a professional photo,”

    someone passing by told me when I took another photo of myself. I don’t mind taking selfies because I feel that they capture the moment, but I thought to myself that it might be good to have a professional photo shoot. You know, in the studio with a professional photographer who would draw out of that moment my professionalism and coach’s confidence. I hesitated for a while, but then I thought, if not now….

    @BLINKBKLINLU

    When I was walking up the wooden stairs to a blinkblink studio, I felt happy and afraid. I didn’t know what to expect. I know I looked pretty good in pictures and my smile is my power, but I didn’t know how it would be.

    I got to the studio and quickly jumped into my suit and we started. I had a bit of a plan, and the girls listened to it brought some great suggestions to the floor. At first, I felt bizarre, like I did the first time I practiced a speech in front of the mirror. Then, it became more natural and fun. I was playing with my hair, my hands, and my shoes until I heard my photographers say, “We got it.”

    I was happy, and excitedly waited for the samples from which I would choose some pics.

    BRAND WITH THE PHOTO

    Once I put my new professional profile picture on my FB page and LinkedIn, people immediately began complimenting it. I knew it was a good choice.

    I buy with my eyes, and most people do the same. I would like the world to like and follow me for my knowledge and the work I do, but I see more and more that a picture is a great attracter. If you see what you buy, it is easier to make a choice. As I am my own product as a business edutainer and coach, I will show a picture of me whenever I can. But, it will not be the only part of my message. On the side of that great photo, there is always a story and a lesson.

    THE POWER OF THE LOOK

    My lesson for you today is – do not forget that there is power in the way that you look. I already wrote about it in another article. But, don’t forget that a great suit doesn’t make a businessman. It is only a wrapping that can support you in opening the doors that you would like to get through.

    Thank you so much ladies!

    And if you look for a professional photo check out their website @BLINKBLINKLU